Previous issues:
017 | 🎛️ Calibration & turning up the contrast
January is a period I find motivating and daunting in equal amounts. Motivating because a new year feels like somehow the slate is cleared, any outstanding projects or tasks I put off and left half finished are magically reset, to live on a new list…just with a different number at the top (2026)…
11 Janurary 2026
016 | 🔥 The love triangle | Why some tricks fall flat (even when everything works)!
I'm sat in Hot Numbers, a coffee shop chain in Cambridge I've come to frequent, and I realise that I'm into my 5th year of running a coaching practice; helping magicians stop buying more tricks, and start creating magic that's unmistakably theirs.
15 September 2025
015 | 🫠 Behind the scenes of a melting magician | FISM reflections
Three weeks ago, I found myself on stage at the World Championships of Magic (FISM) in Turin, Italy…
04 August 2025
014 | 🚀 The Magic Circle Exam Bootcamp
Today I have launched something I wish I had when I was preparing for The Magic Circle exam…
30 March 2025
013 | 😅 Shit!…I have too much time!
I want to share some insights from my creative process on a recent project, particularly how embracing pressure has led to surprising discoveries in my work…
06 March 2025
012 | 📊 Test The Quiz | Find Out Your Score %
This week you can be the first to beta-test a brand new tool which gives magicians insights into their current strengths and weaknesses, and I have updated the website…
14 April 2024
011 | 3 steps to creating any effect | DIY creativity
I am currently working on new parlour material and find my brain attacking the problem from more than one direction, I find myself treating the creative process more like a problem-solving exercise sometimes and that makes sense…
21 November 2023
010 | ♥︎ London Magic Convention
This wholesome day of social, sharing and supportive shenanigans is a welcomed hit of magical goodness I needed…
08 November 2023
009 🧭 | WHERE THE FUCK ARE WE GOING?
How to turn a meaningless ‘trick’ into a meaningful piece for the repertoire. Make a list and start with the hook…
03 November 2023
008 🚌 | From Bus to Car | Magical Growth.
We have choices. Before we could drive or afford taxi’s we took busses everywhere, eventually we could afford taxis, then a little later, we could afford a car. Change ‘afford’ in terms of money to time and energy…
10 August 2023
007 🚌 | Avoid Being A Bus Wanker!
As I write this I’m sat in a garage in Cambridge while my car is having a health check, which falls rather neatly in to today’s topic, transport. When performing magic there are so many ways to approach it, I hear magicians say “I want to get the loudest reactions”, “I want to make….
18 May 2023
006 Delivery | Give birth more often 🐣
We made a breakthrough! It might help you break through too (this isn’t an exaggeration). When we describe ourselves we tend to share our labels “I’m a Magician, introverted extrovert, who loves Battenberg and dabbles with Youtube”, this all may be true, but in telling this story I also affirm this identity…
15 March 2023
005 Forget fame, where is your frame?! 🖼
Framing. Magic can only happen in one space at a time. Therefore the magicians’ main job must be to direct the attention of the audience, telling them where to look and when. When working toward improving performance one of the lenses I look through is ‘framing’. In short; framing is…
21 December 2022
004 I said progress, not perfection! 📈
Building on last week there is one skill I have often negated to include in my magic pursuits and my life in general, this one process has catapulted me forwards and has left me feeling accomplished. It’s in getting from A to B in the least number of moves. When working toward…
27 October 2022
003 Advice hoarding | Get your own! 🖕🏻
When we want to learn something new or level up our magic we seek advice, right? It makes sense to seek out wise words and build a solid theory of what needs to be understood and what to expect. However if you want to learn faster you need to start getting your own advice in order to…
12 October 2022
002 Intent | They can smell it 🤥
Magic, I couldn’t tell you why I was drawn to it, but if I look back I can take a good guess. Being a younger brother and having a rebellious character probably had something to do with it. At 6 years old, I most likely enjoyed the idea of having something I could call mine. Magic had everything I needed…
11 September 2022
001 Why I’m Taking Action 🥳
There I was on another Instagram LIVE with zero viewers, honestly, I felt shit. Why was I bothering to do it? Did people not believe in me? Maybe I’m just not good enough…
04 September 2022
000 Get STOCKED | Maximise your magic & stay organised
FUNDAMENTALLY I believe one of the core pillars to sharing a quality experience of Magic with an audience is one of variety. A variety of experiences leaves an audience with a wired brain filled to the brim with enchantment, and stories to tell. I first shared this framework in a lecture for the…
31 March 2022